Hispanic Heritage Month LP - 2025

Celebrate the strength of the Hispanic voice with us.

Happy Hispanic Heritage Month! 

The voice of the culture

Celebrating Hispanic heritage is to honor and recognize its roots. This time, the tribute is to words. For they are seeds of communication and guardians of popular wisdom. They shape the identity of a culture forged in strength and willpower.

About the voice of the culture

This campaign was born to highlight the spirit, humor and strength that live in our favorite sayings and to remind us of the pride and endless strength that define Hispanic culture.

“If you don’t have bread, crackers are just as good”

Life doesn’t always give us exactly what we want, but there’s always value in what we have. This saying encourages us to be creative and make the most of alternatives. The key is to appreciate what’s available and move forward with optimism.

“Between joke and joke, the truth peeks out”

Behind every joke, there’s often a bit of truth. This saying reminds us that humor can be a bridge to sincerity and trust. Laughing and being authentic bring us closer together and help us share how we really feel.

“Don’t look for the cat’s fifth leg”

Life is often simpler than we think. This saying encourages us not to overcomplicate things and to trust in simple solutions. Fewer worries, more peace of mind.

“In a stirred-up river, gain for fishermen” 

Times of change bring new opportunities. This saying teaches us to stay alert and ready to make the most of uncertain moments. Those who know how to adapt will find their time to shine.

“Skill beats strength”

Intelligence and cleverness open doors that strength cannot. This saying reminds us that thinking and acting wisely is often more effective than relying on force alone. Creativity takes us far.

“In the absence of bread, tortas are just as good”

You’ll find variations of this phrase, but the lesson remains the same: make the most of what life gives you and appreciate the alternatives along the way.

“In the absence of love, some tacos al pastor”

If love isn’t around, there are always little pleasures to brighten your day. This saying reminds us that happiness can be found in enjoying simple things, like sharing tacos with friends.

“Don’t go backward, not even to gain momentum”

This saying is a statement of determination. It inspires us to keep moving forward without looking back, facing challenges with courage and confidence.

*Hispanic Heritage Month, which runs from September 15 to October 15, recognizes the history, culture, and contributions of Hispanics in the United States. Discover the sayings and proverbs that reflect the wisdom, humor, and strength of Hispanic culture. Get inspired and celebrate Hispanic Heritage Month with Cricket. 

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